Green is the New Black: Eco-Friendliness in the Pet Industry

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Green: it seems to be everyone’s favorite color, and it’s about time. Who better to lead the charge than the pet industry and pet-loving consumers?

“The pet industry is grounded on a fundamental understanding of the kinship between humans and animals and a sense of responsibility to care for the innocent,” said Caitlyn Bolton, executive director of the Pet Sustainability Coalition. “These drivers are part of what have made the pet industry resilient to recession and the increase in the status of our pets as family.

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